When you go into your VLSC do you not see the licenses listed when you click on view licenses? If not then maybe the order hasn't been completed yet or possible they put it under the wrong account? I would also double check what VL they put it through as, I know for us we have two different portals we have to use, one is for Open License VL and a second for MPSA VL.

Original Open License Agreement. Microsoft assigns a separate authorization number for each product pool where licenses are purchased. Software Assurance Software Assurance can help you get the most out of your software investment by giving you access to valuable benefits such as training, deployment planning, software upgrades,.

Microsoft Open License Portal

Also yes normally the re-seller will activate or associate the license to your account or send you an email with the proper instructions on how to activate.